Fashionable or Sexy Diet Coke?

Since 2003, Diet Coke / Coca Cola Light has always pursued a strategy linking itself with fashion, and many collaborations with designers have already given the packaging of this juice a glamorous make-over.

Now, to celebrate thirty years of Diet Coke in Europe Marc Jacobs has been appointed the brand’s new Creative Director for 2013! Jacobs, who is already Creative Director at his own label and Louis Vuitton, will bring his unique vision to the brand by creating a limited edition collection of must-have bottles and cans inspired by the ‘80s, ‘90s, ’00s!

"It's just another proof of people loving the power of fashion," Jacobs tells WWD of the collaboration. 

"Designers have personalities, and their clothes have a voice and a vision, and people respond to it."

Watch this launch video! Marc Jacobs as the Diet Coke Man!

Do you remember these great collaborations:

Jean-Paul Gaultier (2012):

Karl Lagerfeld (2011):

and again... Karl Lagerfeld (2010)

And even though I like these collaborations where famous fashion designers' creativity is unleashed on the already famous Diet Coke bottles and cans, I still love the original cheeky approach of Diet Coke with the hunky man passing by office women the most. 11.30 - Diet coke anyone?

The one I remember best:

The very old one:

The new one! Yeey!

So how do you like your Diet Coke? Fashionable or Sexy?